This is Engineering : changing the image of our profession

This is Engineering : changing the image of our profession

Date: January 26, 2018

‘This is Engineering’ is a new multi-year campaign led by the Royal Academy of Engineering in partnership with eleven major engineering organisations.

The IKC and Regener8 at the University of Leeds is proud to be a supporter of this campaign.

The campaign will change the perception of engineering amongst young people aged 13-18 through a national advertising campaign on the social media platforms they use every day.

Engineering is an exciting, varied and rewarding career, and yet the UK has a shortage of young people applying for engineering courses and engineering jobs. One of the prime reasons for this shortage is that many people hold outdated views of what engineering is, and what engineers do.

‘This is Engineering’ challenges those misconceptions, by presenting a positive image of modern engineering.

Through real young engineers it illustrates how engineering is behind many of the things they are already interested in – sport, fashion and tech for example – and that they can follow what they love into engineering and in doing so help shape the future.

‘This is Engineering’ is a key partner in HM Government’s Year of Engineering, which was launched on 15 January.

Together the two campaigns will help inspire the next generation of engineers, raising public awareness about engineering’s variety, appeal and impact.

At the heart of ‘This is Engineering’ are five 40 second videos, each of which profiles a young engineer who is doing something remarkable. Watch Pavlina, Chris, Vinita, Charles and Daniella and be inspired by the power and potential of engineering!

To see the campaign films and images visit: and follow the campaign on Twitter @thisiseng

Please help the campaign by sharing and posting campaign content, and let’s help change perceptions of engineering!

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